About Kusa
A founder-led software and automation studio in Metro Manila. We help growing businesses stop running their operations on copy and paste.
"Kusa" is Filipino for "on its own," as in kusang gumagana: it works by itself. That is the whole idea. We build the reports, alerts and workflows so the work runs without you.
Why we exist
Many good businesses run on a handful of spreadsheets, a group chat and one person who knows how everything fits together. That works until the business grows. Then the reports arrive late, the numbers stop matching and the person who holds it together can't take a day off.
Big software platforms promise to fix this, but they're often expensive, slow to roll out and built for companies ten times the size. We think most teams need something smaller: the tools they already use, connected properly, with the repetitive work taken off their hands.
Mission and vision
Mission: to give growing businesses reliable numbers and fewer manual steps, using systems they own and understand.
Vision: a studio known for practical software that keeps working long after handover, serving clients from Manila to anywhere with an internet connection.
How we work
- Problem first. We start from what takes too long or keeps going wrong, not from a technology we want to sell.
- Smallest useful version. We automate the step that saves the most time first, prove it works with your real data, then expand.
- Written down. Scope, fees, decisions and documentation are in writing so nothing depends on memory, including ours.
- Built to hand over. Everything lives in your accounts with documentation your team can follow.
- Founder-led. You work directly with the person who designs and builds your system, not a chain of account managers.
Values
- Honest scoping. If something isn't worth automating, or a cheaper off-the-shelf tool would do, we'll tell you.
- Reliability over novelty. A boring system that runs every Monday beats a clever one that breaks.
- Respect for data. Minimum access, careful handling and clear deletion when work ends.
- No fake proof. Our demos are clearly labelled. Client work will only appear here with written permission.
Technical capabilities
We pick tools for reliability and for what your team already knows, not for novelty.
Spreadsheets and workspace
- Google Sheets and Apps Script
- Excel and Power Query
- Google Forms and Microsoft Forms
- Scheduled jobs and email automation
Reporting
- Dashboards and KPI design
- Looker Studio
- Automated report packs
- Data cleaning and validation
Integration
- REST APIs and webhooks
- Accounting, e-commerce and CRM connections
- Spreadsheet to system sync
- Monitoring and error alerts
Web applications
- Internal tools and portals
- HTML, CSS and JavaScript
- Lightweight databases
- Role-based access
AI, used carefully
- Document extraction with human review
- Classification and routing
- Internal knowledge search
- Only where accuracy can be checked
Operations
- Incident handling and runbooks
- Service-level definitions
- Documentation and training
- Change and release discipline
Working across time zones
We work with clients anywhere in the world from Philippine time (UTC+8). Most work happens asynchronously in writing, with calls scheduled in hours that suit you.
Tell us what's slowing your team down.
A short description is enough to start. We reply within one business day.